SEO services, offered by agencies, consultants or freelancers, offer search engine optimization offerings that businesses use to ensure that their website ranks as highly as possible in search engine result pages (SERPs). This helps drive traffic, build brand recognition, generate leads or sales. Although small businesses may think they have enough time and expertise in-house to do SEO effectively themselves, professional assistance ensures a higher return on investment.
SEO is an intricate process requiring expertise, skills, and experience for proper implementation. For this reason, many business owners opt to partner with an SEO company that is certified. This enables them to focus their energy elsewhere while still getting results from their SEO program. There are various different types of SEO services each offering different deliverables and benefits.
Local SEO: Local SEO services focus on optimizing websites and content for a localized target audience, such as by employing on-site and off-site strategies that specifically target them. Local SEO offers an effective means of increasing brand recognition while driving more business from customers within your geographical location.
Technical SEO: This service involves auditing your site and making recommendations to enhance its performance, typically including site crawling, code analysis and diagnostic tests. Technical SEO is an integral component of any comprehensive SEO strategy and may often result in significant increases in rankings for your website.
On-Page Optimization: This service involves improving the content on your website to be more relevant and optimized for search engines, including researching keywords that have high search volumes, meeting user intent requirements and building internal links between pages to form an efficient site structure.
Backlink analysis: This service involves reviewing the quality of your backlinks to ascertain whether they are aiding or impeding search engine performance, as well as exploring ways to add more authoritative and relevant links back to your website.
Keyword research and strategy: This service is an essential element of any comprehensive SEO plan, covering research into the most appropriate and popular keywords for your industry and competitors, identifying gaps in their strategies, and devising a keyword plan that will enable you to outrank them in search engines.
Ongoing Reporting: This service includes weekly or monthly reports outlining the status of your SEO campaign, detailing progress made and any issues that must be resolved. In addition, regular meetings will take place between you and your account manager in order to review findings, discuss any questions or address any concerns that arise.
ROI tracking: ROI tracking is essential for businesses that seek to maximize the search engine optimization return on investment (ROI). It involves connecting marketing and sales data so you can see how SEO efforts are impacting business goals – the top SEO companies include this in their packages; WebFX has seen clients experience up to 25% higher ROI thanks to this service!
When selecting an SEO firm, look for one with flexible packages and pricing methods tailored specifically to your business’s needs. Monthly rates tend to be beneficial for companies seeking longer-term partnerships while project- or performance-based models may provide quick results more quickly.